The Right Fit For An Active Lifestyle

Shoppers are buying energy drinks more than ever and using those products to get/stay active.

Did you know 58% (81 million) of 18–49-year-olds (claim to) workout or play sports at least weekly? Energy drinks are gaining popularity across several moments of need, including sports and fitness. In fact, 67% of energy consumers use energy drinks in an active occasion.

According to Mintel, the energy category is expected to grow more than water, coffee, and soda! Help your shoppers learn how to use energy products to support their active lifestyle goals.

• Download and explore the Caffeine in Sport Thought Starters deck to learn more about caffeine in sport and how to bring caffeine education to your stores
• Download the Caffeine in Sport fact sheet to learn more about caffeine dosing, timing, and regulations with respect to sports.

DID YOU KNOW?

• The amount of caffeine in a can of Red Bull (80 mg) is similar to the amount in an 8 fl oz cup of home-brewed coffee (95 mg).
• Single doses of caffeine up to 200 mg from all sources are safe for the general healthy adult population (EFSA 2015). All Red Bull can sizes contain less than 200 mg of caffeine.
• Up to 400 mg of caffeine per day, total, from all sources, is safe for healthy adults in the general population, except for pregnant and nursing women.
• There is no difference between natural and synthetic caffeine. The body processes it the same way.
• Red Bull is made with real sugars*.
• Red Bull Energy Drink is: Wheat-free, gluten-free, dairy-free, lactose-free, vegetarian, and NSF Certified for Sport.

*Note: Red Bull sugar free varieties are made with low or no calorie sweeteners.

WHAT'S IN THE CAN: Red Bull Energy Drink gives you wings when you need them. Every can of Red Bull contains high quality ingredients – the amino acid taurine, four B-group vitamins, 80 mg of caffeine (per 8.4 fl oz can), and real sugars or low-calorie sweeteners. Red Bull Energy Drink’s iconic 8.4 fl oz can contains 110 calories per can.

SUSTAINABILITY: Sustainability has always been a part of Red Bull’s DNA: This means an emphasis on dealing appropriately with our packaging and can, and on reducing our carbon emissions and energy use in their production and supply wherever possible. 100% of our aluminum cans are recyclable. The aluminum can is one of very few food packages that can be completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminum beverage can uses around 95% less energy compared to the production of a new can.