Shoppers are buying energy drinks more than ever and using those products to get/stay active.
Did you know 58% (81 million) of 18–49-year-olds (claim to) workout or play sports at least weekly? Energy drinks are gaining popularity across several moments of need, including sports and fitness. In fact, 67% of energy consumers use energy drinks in an active occasion.
According to Mintel, the energy category is expected to grow more than water, coffee, and soda! Help your shoppers learn how to use energy products to support their active lifestyle goals.
DID YOU KNOW?
*Note: Red Bull sugar free varieties are made with low or no calorie sweeteners.
WHAT'S IN THE CAN: Red Bull Energy Drink gives you wings when you need them. Every can of Red Bull contains high quality ingredients – the amino acid taurine, four B-group vitamins, 80 mg of caffeine (per 8.4 fl oz can), and real sugars or low-calorie sweeteners. Red Bull Energy Drink’s iconic 8.4 fl oz can contains 110 calories per can.
SUSTAINABILITY: Sustainability has always been a part of Red Bull’s DNA: This means an emphasis on dealing appropriately with our packaging and can, and on reducing our carbon emissions and energy use in their production and supply wherever possible. 100% of our aluminum cans are recyclable. The aluminum can is one of very few food packages that can be completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminum beverage can uses around 95% less energy compared to the production of a new can.