Beef. It’s What’s For Dinner. is your resource for all things beef. Recipes, educational tools, shopper insights, and nutrition research are just a small part of what’s available to help you market and answer questions about America’s beloved protein.
The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.
Beef Builds Strong Minds and Strong Bodies
Back-to-school season marks a time to get back to routines, including healthier eating habits to fuel strong minds and bodies ready to learn and grow. Unfortunately, school-age children, including adolescents, fall short on consuming essential nutrients to support learning, activity and development. In fact, the latest Dietary Guidelines for Americans highlights how many children and adolescents aren’t getting enough high-quality protein, iron, zinc, choline and vitamins B6 and B12. These nutrient deficiencies are especially alarming given the significant growth and development that happens during this life stage.  Planning healthy nutrient-dense meals and snacks is just as important as shopping for classroom supplies to prepare for the new school year. Nutrient-dense foods such as beef deliver high-quality protein, iron, zinc, choline and B-vitamins -- essential supplies for a successful school year. [2-11] Plus, many beef cuts sold at the grocery store meet government guidelines for “lean,” and that includes many popular favorites like Strip Steak, Flank Steak, and even Tenderloin. [12-13]
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