Samplefest® is the next iteration of a highly successful retail program originally executed in many chains across the country including ShopRite, Dominick's, Grand Union. Samplefest® pairs insights and information on a trending topic with product samples from our valued sponsors in one tailored bundle specifically for retail dietitians. Watch the RDBA E-Weekly newsletter for information on signing up to receive future Samplefest® bundles.

Meeting the Needs of Price-Conscious Shoppers

As health and wellness continues to be at the forefront of many people’s minds, access to affordable and nutritious food is often seen as a barrier. Retail RDs are well positioned to help their shoppers navigate the grocery aisles to find versatile and affordable options.


Pave the Way: A New Era of Eating Patterns

Personalized nutrition, free-from foods, and plant-forward eating habits could dominate what customers discuss with dietitians for much of this decade.


Consumer Shopping Behavior: Forever Changed

Pre-COVID times matter less now. Grocers and online food sellers must navigate landscape shifts to satisfy consumers resetting relationships with food, families and life. Bigger roles await retail dietitians that learn the trends inside.


Meeting the Needs of Millennial Parents

Among all Millennials - who are bigger than Boomers at 83 million+ strong, comprise 22% of the U.S. population and 35% of the U.S. workforce – it is Millennial Parents that drive supermarket food purchases. Opt in here to receive this Samplefest® bundle specifically designed to help retail RDNs effectively meet the needs of this influential demographic. Dietitians that help deliver nutrition, convenience and education can win over this vast, growing, pivotal group for their stores!


National Family Meals Month

Looking for new ideas and best practices for National Family Meals Month™? Sign up now, using the form below, for our 2019 Samplefest®. The bundle will include insights and activation ideas on family meals, plus product samples, collateral and SWAG from our partnering sponsors: Egg Nutrition Center, Enjoy Life Foods, House Foods, Quaker and StarKist.


Fall into Harvest Flavors

Autumn's bumper crop of fruits and vegetables - from apples to sweet potatoes - offers a range of enticing flavors, complex textures, and ample opportunity to engage shoppers on health and nutrition.

Use our WOW food and flavor ideas to power households through the busy fall season.


Soar in to Summer™

Help your Shoppers Soar Into Summer with RDBA’s next Samplefest®.
Routines, cooking styles and eating habits definitely change during the summer months and our next Samplefest will provide retail dietitians with consumer insights, product samples, resource materials and retail execution ideas to that help shoppers make smart decisions when grilling and as related to staying hydrated.


Are You Ready for The Big Game on Sunday February 4, 2018?

Our Samplefest(R) program for this most important eating, snacking and entertaining connection is loaded with stats and new innovative ideas to help you make this "indulgent" day a bit healthier for your shoppers. Download today and help your shoppers create this special day into a better-for-you day and lead your store into incremental sales.


Back-to-School: Are You Ready?

Back-to-school is a key retail selling season. This Samplefest® insight document provides valuable details on the back-to-school season and shopper as well as creative and innovative ideas for capitalizing on this selling opportunity.