As the New Year is in full swing so are changes with the average American consumer. According to recent Nielsen data, the foundation of growth with the typical American consumer is shifting. As a retail dietitian knowing your consumers and insights can help, you position products, like pork, more effectively.
Health and Wellness:
Health will look more like wellness.
With health being a driving factor there are increasing opportunities to promote lean, fresh pork and its health benefits at retail – no matter the specific diet, allergy or diseased state the consumer is focused on. Pork packs a nutrient punch in every lean serving. A three-ounce serving of pork tenderloin, for example, is an "excellent" source of protein, thiamin, vitamin B6, phosphorus, selenium and niacin, and a "good" source of potassium, riboflavin, choline and zinc, yet contributes only 6% of calories to a 2,000 calorie diet.
Multicultural will look more like cross-cultural.
Pork is a very versatile protein and seven of the most common cuts of pork have, on average, 16% less fat and 27% less saturated fat than 22 years ago. This allows for endless opportunities providing healthy, inspiring pork meal creations across all cultures. Motivating customers to think about fresh, lean pork can help you reap the benefits of increased fresh meat sales and help your consumers build a healthy plate. For more Hispanic influenced recipes visit http://porkteinspira.com/ or http://www.porkbeinspired.com/.
1 Nielsen Global Survey Sensitive Eaters –Q1 2016 –U.S.
2 Source: Nielsen “Retail Health Care Services as Total Store Growth Opportunity” survey conducted by the Harris Poll. Online survey of 2,223 U.S. adults ages 18+ in Sep & Oct 2016.
3 Nielsen Answers, Total U.S. –All Outlets Combined (plus Convenience), Last 52 Weeks ending November 26, 2016 (vs. year ago)
4 Nielsen Answers, Total U.S. –All Outlets Combined (plus Convenience), Last 52 Weeks ending April 30, 2016 (vs. year ago)