Wake Up to the Importance of Caffeine Awareness!

Wake Up to the Importance of Caffeine Awareness!

March 15, 2023
Retail Industry InsightsCommunications

Are you a coffee lover, tea enthusiast, or energy drink fan? If so, you're not alone - caffeine is a popular pick-me-up for many people. But do you know your "caffeine numbers?" March is National Caffeine Awareness Month, and it's the perfect time to brush up on your caffeine knowledge and learn how to consume it mindfully and functionally.

Let's start with some #knowyourcaffeine information because we're here to help you educate your shoppers on caffeine consumption from all sources. Access our fun thought starters and download tools to bring caffeine education to life in the store. And remember to read on for more tips to brush up on your caffeine knowledge!


  • Caffeine continues to be one of the most popular beverages globally with around 85% of American adults consuming caffeinated beverages daily.
  • Caffeine, also known as 1,3,7-trimethylxanthine or C8H10N2O2, is a naturally occurring bitter alkaloid in more than 60 plants worldwide including cola nuts, guarana berries and yerba mate, in their leaves, seeds, and fruits.
  • In addition to natural sources, caffeine can be synthetically produced and incorporated into various products such as soft drinks, energy drinks, dietary supplements, and medications.
  • And whether caffeine is naturally occurring or synthetic, both are identical in structure and effect. As caffeine can be encountered multiple times throughout the day, it's important to be mindful of intake from all sources.


  • The safe amount of caffeine from all sources for healthy adults, except pregnant and nursing women, is up to 400mg per day.
  • For healthy adults, a single serving of up to 200mg of caffeine from all sources is considered safe even if consumed less than two hours before intense physical exercise under normal environmental conditions.

For more information on caffeine resources, visit Red Bull’s Resources page.

While you are getting through tasks at work, enjoying socializing with friends, or in the middle of a gaming session, crack open a cold can of Red Bull!

Speaking of gaming, try your hand at Wiiings Per Minute to challenge your speed-texting skills at www.redbull.com/wiiingsperminute to complete various texting prompts as fast as you can for a chance to win epic prizes* and get wiiings along the way.

*NO PURCH. NEC. 2/27/23–4/10/23. Open to legal residents of US (incl. DC); 18+. To enter, play game and register score to compete for fastest time. For additional information, restrictions, and Official Rules, visit www.redbull.com/wiiingsperminute