Supermarket News: Brown Mushrooms Rise to the Top

Supermarket News: Brown Mushrooms Rise to the Top

June 19, 2013
Trends

This week, Supermarket News highlights growth in the mushroom category. Consumers are increasingly searching out and buying different varieties of mushrooms, branching out from standard white mushrooms to brown-topped options such as creminis and portabellas.  This is a prime example of how evolving taste preferences combined with awareness of health benefits can position unknown or underappreciated foods for sales growth.

READ MORE: Brown Mushrooms Rise to the Top

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