RDBA WEBINAR: Storytelling – How Retail RD’s Can Use the Power of Storytelling to Influence Key Audiences
The notion of storytelling is everywhere in consumer marketing today, as more and more people want to know where their food came from and who grew it. As a retail dietitian, you can use storytelling to influence consumer purchases of fresh produce AND to win over your management team. Learn about storytelling and get tips for telling stories successfully in this one-hour webinar with Brianna Shales of Stemilt Growers, a family-owned tree fruit growing, packing, and marketing company based in Wenatchee, WA.
Presenter: Brianna Shales, Communications Manager at Stemilt Growers
As Communications Manager, Brianna Shales spends each work day sharing the stories of farming and innovation that make Stemilt, and its apples, pears, cherries, and stone fruits, world famous. She writes and manages the company’s blog about fruit, The Stem, and is savvy in social media and a variety of digital communications. Brianna has a Bachelor of Arts in Communication from Washington State University in Pullman, WA.