Food City’s Corporate Dietitian, Audrey Kessler, partnered with the Tri-Cities Academy of Nutrition and Dietetics (TCAND), to present an “Ask the Registered Dietitian” Nutrition Station. Every Thursday from 5pm-7pm during the month of March, Audrey, TCAND professional and student members, and the reigning Miss Food City—a Nutrition student herself—set up a booth stationed in the Produce Department of a Tri-Cities area Food City store. TCAND members and students were affiliated with a variety of prominent educational, healthcare and community organizations: East Tennessee State University, Wellmont Health System, Mountain Home VA Medical Center, Mountain States Health Alliance, NHC HealthCare, Eastman Chemical Company and the Tennessee Department of Health.
The dietitians and students assisted customers with nutrition-related questions, and walked the aisles with those interested in purchasing ingredients from the sampled Quinoa & Black Bean Salad, along with additional products of interest. Trivia questions like, “in what food group does quinoa belong?” promoted interaction between customers and dietitians, and entered customers to win door prizes, as cooking utensils and packages of quinoa. NuVal® brochures, MyPlate “10 Tips” handouts and simple, healthy recipes—including that of the sample salad—were available.
The series of “Ask the Registered Dietitian” Nutrition Station events was promoted via traditional television and newspaper outlets, News 5-WCYB and Kingsport-Times News, respectively, along with social media outreach by Miss Food City, Kayla Neikirk, on Twitter and the Food City Power Shopper blog, as well as at foodcity.com.