Social Media Breakdown

Social Media Breakdown

This webinar was on June 18, 2013

Thank you to RDBA partner, Ketchum Public Relations, for hosting our first webinar “Social Media Breakdown.” During the webinar, Jim Lin, a vice president and digital strategist at Ketchum, provided an overview of the most popular platforms and discussed how they work, examined the unique dynamic of each one in terms of interaction and engagement, and highlighted their relevance for retail RDs. Jim also examined trends that are driving the evolution of social media as both an agent and result of consumer/brand interaction. As a popular “daddy blogger” himself, Jim provided guidance for developing relationships with bloggers and how to work together to share information with shoppers.

Jim Lin, a vice president and digital strategist at Ketchum Public Relations, provides an overview of the most popular social media platforms being used today, discussing how they work and examining the unique dynamic of each one in terms of interaction, engagement and relevance for retail RDs. In addition, Jim discusses important topics relevant to social media, including trends driving its evolution and how to measure return on investment.

About Jim Lin:

Jim's background encompasses over fifteen years of marketing, business development and public relations experience in B2B, government and consumer environments, including PR campaigns and strategy for such notable companies and commodity boards as Frito Lay, StubHub and the National Honey Board.

On the personal side, Jim is the blogger behind the popular Busy Dad Blog (, honored by Disney’s as 2011’s funniest dad blog. As a father of two kids, he seldom lacks things to blog, tweet or talk about, which makes him a popular speaker on the social media and blogging conference circuit.

With his unique blend of professional experience and personal passion, Jim offers a rare 360-degree insight when advising clients on how best to leverage digital and social media to engage their audiences. Whether it’s through one-to-one influencer targeting through brand ambassador programs, online voice crafting and execution to spark organic conversations, social media crowd sourcing and amplification to generate enthusiasm, or search engine strategies to maximize discovery, Jim ensures that clients not only connect with their target audiences, but drive them to action through relevant, compelling strategies.

About Ketchum:

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. With 5 registered dietitians on staff, Ketchum has been actively engaging and educating retail dietitians on behalf of clients for nearly a decade. Ketchum has signed on as a partner of RDBA to contribute to the comprehensive educational content RDBA is providing to help advance the business education and career development of retail dietitians. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit

Ready to take a deeper dive?  Ketchum has shared the following resources to jump start your social life.

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