A growing body of science continues to uncover the properties in food that can promote health. Whether it’s beta-glucan in oats, antioxidants in berries, probiotics in certain fermented foods, or omega-3s in fish, more people are looking to maximize the nutrition they get from food to help support their healthy lifestyle.
Specifically, consumers are interested in understanding the connection between foods and functional benefits such as cardiovascular health, weight management, energy, cognition, and digestive health.
As shoppers seek these ‘functional foods’ for health benefits, navigating the latest nutrition trends can be confusing. The Academy of Nutrition and Dietetics defines functional foods as “foods that have a potentially beneficial effect on health when consumed as a part of a varied diet on a regular basis.”
Simply put, functional foods include some of the most trusted foods that have long been on shoppers’ grocery lists. Many consumers know oats are good for them, but retail dietitians have a unique opportunity to educate shoppers how a food as simple and unassuming as the oat can help deliver nutrition and offer functional benefits:
Your customers might be surprised to learn they are already purchasing functional foods, and retail dietitians can help point them in the right direction.
For over 140 years, Quaker has been finding modern ways to help people benefit from the nutrition of whole grain oats and deliver on consumers’ top nutrition concerns. For more ideas, click here for Quaker’s RD Toolkit with downloadable social starters, recipes, and handouts that highlight the nutritional benefits of the oat.