Sitting down for a family meal can be one of the best part of the day. However, making the time for family meals can be difficult for shoppers. The way families eat together and live together has changed over time, presenting new challenges to sitting at the table together. Read below for insights and solutions presented by the family meal experts at Campbell’s Test Kitchen and Campbell’s Global Nutrition teams to help your shoppers eat more meals at home.
Insight #1: Families Shop Differently Than Before
Families shop in a variety of places, multiple time per week, and often share the shopping responsibilities1. Make your store’s shopping experience as convenient as possible for your customers.
Insight #2: Tight on Time
63% of Americans decide what to eat less than an hour before eating.2 According to Campbell’s internal experts, many families with kids spend less than 45 minutes preparing and eating their meals. Help customers save time and get to the table more often.
Insight #3: Addicted to Tech
Technology can be addicting and distracting. In a Food Marketing Institute survey, 21% of families with kids reported too many distractions as an obstacle to eating family dinners together.1 Help shoppers set boundaries around screen time during family meals.
Like anything else, have shoppers start small. Whether it is breakfast, lunch, or dinner, encourage them to eat one more family meal together each week. The meal may only be 15 minutes but the memories last forever.