A classic comfort food, the burger is a go-to recipe for many Americans. Unfortunately, indulging in one too many burgers comes with the price of increased saturated fat, sodium and calorie intake. With May being National Burger Month, it’s prime time to help shoppers kick their old burger habits and adopt healthier alternatives that are even more flavorful.
The Blend Meets Consumer and Retailer Needs
Promoting the Blenditarian lifestyle is an easy solution to help your shoppers eat more healthfully. It involves simply blending mushrooms with meat to make everyday dishes, like burgers, more healthful and delicious. By replacing a portion of meat with mushrooms, you can trim calories and fat, deliver a serving of vegetables, and add nutrients like B vitamins, vitamin D and antioxidants to the plate1.
As a supermarket dietitian, it can be challenging to create nutrition programming that caters to both the consumer and retailer. On one hand, you have an obligation to the shopper to promote solutions for healthy eating; on the other, you have a responsibility to your retailer to increase sales and improve ROI. The solution is finding programming that will satisfy both the consumer and the retailer, like the Blenditarian lifestyle. Supermarket dietitians who promote The Blend at retail see positive sales lifts in both mushrooms and meat. And with meat department sales on the decline2, a positive sales lift in meat is music to a retailer’s ears.
Make it a BYOB (Build Your Own Blend) Promo
The beauty of The Blend is that it’s totally customizable – any mushroom variety will work. White button mushrooms add delicate flavor and tend to pair better with chicken and pork, while darker mushrooms like cremini and portabella, lend a darker color and richer flavor to recipes calling for ground beef. For your adventurous shoppers, encourage trying maitake and shiitake to add a bold, woodsy flavor and meaty texture to the plate. Here are a few ways you can excite your shoppers to BYOB during National Burger Month:
The Mushroom Council can help your chain launch and promote The Blend. EmailKara Lydon, RD at firstname.lastname@example.org or Steven Muro at Steven@fusion-mkgt.com to ask us how we can help! For more resources to promote mushrooms and The Blend at your retailer, visit www.MushroomsAtRetail.com.