From New York Times’ Kim Severson naming mushrooms the “It” vegetable for 2019 to Martha Stewart claiming that mushrooms are the “food of 2019,” mushrooms are certainly having a moment. Grocery buyers are opening their carts up for more mushrooms with sales increasing every year over the past five years. With National Mushroom Month just around the corner, here are some ideas to ignite excitement in your produce department this September.
Celebrate a #MushroomADay
- Share social media content from the mushroom experts at MushroomCouncil.com to celebrate a #MushroomADay. Daily themes include:
- With so many different varieties of mushrooms available in the supermarket, it’s difficult for shoppers to remember the best ways to choose and prepare them. This is a perfect opportunity to educate consumers on how to select, prep, clean and cook mushrooms by leading an in-store mushroom demo.
The Trend is to Blend
- The Blend combines meat with finely chopped mushrooms to create reduced calorie versions of the recipes your customers love such as burgers, tacos, meatloaf and meatballs, without sacrificing taste or texture.