RDBA WEBINAR: Rethinking Center Store: A Sea of Opportunity
It’s no secret that consumers are adopting a back-to-basics mindset, choosing more fresh, simple and healthy foods often found in the perimeter. But with center store contributing over 60% of retailers’ revenue and boasting foods packed with nutrients, it’s a critical component of the store. Join Jordan Rost, Nielsen, and Laura Ali, StarKist, to learn key trends impacting the store and shoppers, and learn how shelf stable seafood is a center store star with its many health benefits. We’ll also focus on how Retail RDs can act on these trends to build up the shopping cart with nourishing foods from across the store through cross promotion and simple recipe solutions.
Jordan Rost is VP of Consumer Insights for Nielsen. He leads a team of thought leaders whose work explores emerging trends, shifting buying behaviors and evolving shopper dynamics. He is often cited in business, trade and consumer press and regularly shares insights via Nielsen reports, industry talks and directly with Nielsen’s partners and clients. Prior to his time at Nielsen, Jordan spent nearly a decade at Google, where he last led brand and retail consumer insights, trends and thought leadership.
Laura Molseed Ali, MS, RD, LDN is the Registered Dietitian Nutritionist and the Senior Manager of Nutrition and Regulatory Affairs for the StarKist Co. She has more than 25 years of nutrition experience ranging from clinical and outpatient nutrition counseling, retail and most recently with the consumer packaged goods industry. In her current role at StarKist Co. she serves as the company nutrition advisor, recipe developer and driver of their health and wellness initiatives. She also oversees the regulatory and nutrition labeling initiatives for the company.