By Shari Steinbach, MS RDN, RDBA Contributing Editor
A recipe serves as an educational selling tool for supermarket dietitians. A well written recipe can help teach culinary skills, show how to use seasonal ingredients, provide a special diet option, or bring the family together for dinner. Successful recipe promotion can also help your store sell a bundle of ingredients and showcase new items.
Most supermarket dietitians use recipes for demos, media segments, social posts, website content or newsletter articles. As prepared food departments expand, retail RDs are also being asked to use their expertise to assist with healthier foodservice recipes. Dietitian and Personal Chef Maribel Alchin creates recipes for Meijer and offers these tips for developing or selecting consumer-friendly recipes:
Retail dietitians often source recipes through vendor and commodity partners, or search the web for ideas. When sourcing recipes it’s important to keep the copyright law in mind. According to the law, “copyright law does not protect recipes that are mere listings of ingredients. Copyright protection may, however, extend to substantial literary expression—a description, or illustration, for example—that accompanies a recipe or to a combination of recipes, as in a cookbook.”
One important rule to abide by - don’t take credit for something you did not create – provide attribution! Here are some guidelines:
Practicing these simple guardrails will help you use recipes to effectively promote your retailer and supplier partners while keeping you in good standing with the cooking community.