RDBA WEBINAR: Understanding Today’s Beverage Aisle & Shopper
Description: The rapidly expanding beverage category offers shoppers an endless variety of options. But with beverages accounting for 19% of Americans’ daily calorie intake, it’s important for retail RDs to help consumers make smarter choices in this section of the store. Join Tropicana Principal Nutrition Scientist, Melissa Kaczmarczyk, PhD, MPH, as she shares the latest Mintel research on how the beverage category has expanded, today’s juice consumer, and current trends in the beverage and juice category. During this webinar, you’ll also gain a better understanding of consumer perceptions and helpful tips to steer them toward healthier, more nutrient-dense choices in the retail setting.
Speaker: Melissa Kaczmarczyk, PhD, MPH is the Nutrition Science lead for U.S. Tropicana, Naked, ONE, Izze and Kevita, and has over six years of industry experience. In her role, she balances business and science experience, acting as both the nutrition lead on cross-functional project teams as well as developing and managing clinical trials. Melissa excels in fast-paced, global environments that require creative problem-solving. Melissa has a MPH degree from Emory University and gained her PhD at the University of Illinois at Urbana-Champaign.
