RDBA WEBINAR: Understanding the Mushroom Shopper

This webinar was on October 20, 2022

August brought more rising prices, subdued promotional activity and continued supply chain challenges. Consumers are concerned and making changes to their grocery selections. That means even greater pressure on making the right pricing, promotional and distribution decisions across products, brands and channels. Getting these decisions right is vital in today’s competitive and shopper-centric environment. Brought to you by The Mushroom Council, Kim Bedwell will share fresh mushroom best practices based on an extensive study of how consumers react to strategic pricing and promotional changes across channels, regions, pack sizes, types, and varieties. 

Speaker: Kim Bedwell manages the nutrition communications and retail dietitian program for the Mushroom Council.