RDBA WEBINAR: The Free-From Consumer’s Path to Purchase
In today’s omnichannel environment, understanding the consumer’s path-to-purchase is more important than ever if retailers are going to serve the needs of their customers. Yet not all shoppers are the same. After years of studying the Food Allergy shopper, it has become apparent that the path to finding the right products, and making decisions as to which products to trust, is unique among families who live their daily lives with food allergies, intolerances, and other special diet needs. In this webinar, we will share our years of expertise and research as to how this customer shops, that can assist retailers in maintaining the highly valued Free-From shoppers in their stores.
Presenter: Joel Warady serves as both General Manager, and Chief Sales & Marketing Officer of Enjoy Life Foods, a leading brand in the North American Gluten-Free, Allergy-Friendly CPG category that has experienced 12 consecutive years of growth under his guidance. He has been ranked as one of the Top 50 CMOs on Twitter by Social Media Marketing Magazine, one of the Top 50 Most Influential CMOs on Social Media by Forbes.com and most recently was included in Brand Quarterly magazine’s list of 50 Marketing Thought Leaders Over 50. Joel is proud to serve as an advocate for the food intolerant and food allergy communities within the North American food industry, with a focus on proper labeling and food safety.