RDBA WEBINAR: Innovative Ideas for Reaching the Snacking Consumer
Snacking has become a way of life for many busy individuals and they are consuming more snacks than ever before. Shoppers are also seeking snacks that provide key attributes including better nutrition, responsibly sourced ingredients, convenient packaging, and of course great taste. This webinar will provide an in depth look at the growth in snacking occasions, research surrounding why and how consumers snack, and key store snacking categories. Opportunities for engaging these consumers in new and unique ways will be discussed along with product development initiatives in the snacking category. Join us for this informative webinar to learn how you can “satisfy” your customers' desire for snacks that meet their lifestyle needs.
Kristen Germana, MBA, RDN, Senior Nutrition Marketing Business Partner
As a member of Kellogg’s Nutrition Team, Kristen plays an integral role in bridging nutrition science, consumer insights, and marketing to help develop foods that delight consumers and nourish families. She works with retail stakeholders to drive point of purchase sales with relevant nutrition and wellness activations, partners with brand teams to create differentiating nutrition opportunities, and acts as the nutrition expert for the cross-functional team. Kristen holds an MBA from Rowan University in New Jersey, a BS in Nutrition & Public Health from West Chester University of Pennsylvania, and a BA in Mass Communication from York College of Pennsylvania. She lives in Battle Creek, MI with her husband, five-year-old twin boys, and two dogs.
Shari Steinbach, MS RDN, President, Shari Steinbach & Associates, LLC
With over 25 years of experience as a health professional with two major retailers, Shari understands the retail wellness landscape and consumer needs. In her retail roles, Shari managed consumer health communication, health influencer partnerships, nutrition programs, and solution-selling strategies. Shari is currently president of Shari Steinbach & Associates, LLC, a nutrition and culinary communication consulting firm connecting food companies, health professionals and consumers in the retail setting. Shari specializes in crafting unique programs for her clients that provide meaningful consumer solutions and increased sales through educational selling.
Shari holds a Bachelor of Science Degree in Dietetics from Central Michigan University and a Master of Science Degree in Human Nutrition from Andrews University in Michigan. She serves as an advisory board member and contributing editor for the Retail Dietitians Business Alliance and as a Supermarket Dietitian Advisor for the National Turkey Federation. Other advisory roles include those with the Food Marketing Institute and the Michigan State University Dietetic Internship program. She is a past chair of the Food and Culinary Professionals DPG Supermarket Dietitian Sub Group.