Snack Attack: What’s Driving Consumer Snacking Behaviors and Choices?

This webinar was on April 24, 2014

For an increasing number of Americans, the concept of three square meals is a quaint reminder of yesteryear.  Snacking has become a way of life in our on-the-go society, but just what is considered a snack in the mind of the consumer? This webinar will explore the snacking landscape and how it has evolved, examining the factors that are driving consumers’ attitudes and beliefs about snacking. It will include insights from newly published research assessing more than 2,000 North American consumers’ snacking motivations, behaviors and choices, and provide data on what people are looking for from snacks, including specific attributes, benefits and claims they are seeking and avoiding.  Finally, the session will describe the most important considerations for consumers when choosing healthy snacks, how these perceptions vary based on age, gender and time of day, and identify ways to marry consumer desire to snack with health and nutrition initiatives. Presenters are Kate Thomson,Director of Insights and Strategy for Sterling-Rice Group, a marketing agency in Boulder, CO, and Molly Spence, Director of North American Marketing at the Almond Board of California.