RDBA WEBINAR: Apples: A Crash Course on Varieties, Consumer Purchase Habits, and How to Promote this Popular Fruit
Gala? Honeycrisp? Fuji? Rave®? The apple category is getting more crowded each year. In this webinar, you’ll gain knowledge on all things apple related. Learn about the MANY types of apples available today and how to effectively promote each one. You’ll even hear what shoppers are looking for in apples and how this year-round category impacts your store’s bottom line.
Presented by: Brianna Shales, Communications Manager, Stemilt Growers
Brianna has worked at Stemilt Growers, a family-owned grower and supplier of apples, pears, and cherries, for the past 11 years. Her role as communications manager has her working on press, social, digital marketing, and retail execution. Altogether, this has given Brianna broad knowledge of how to market apples at retail and direct to consumers, which is what she’ll share about in this webinar.