RDBA WEBINAR: Appealing to the Health-Focused Online Shopper: E-commerce Insights and New Data from USA Pears
Over the past two years, online grocery sales have surged, jumping as high as 300% early in the pandemic, compared to the previous year.* What was once done out of necessity has become a habit for many shoppers that is expected to continue into the future. While the shift to online shopping created initial challenges, it has also presented opportunities for commodities like USA Pears and retail dietitians to help guide shoppers to nutritious food options. In this webinar, you’ll hear from two professional in retail dietetics, who have spearheaded their organizations’ growing e-commerce programs. They’ll share new data from USA Pears about online pear shoppers’ behaviors as well as insights from their own programs, best practices and actionable tips, including budget-friendly shoppable recipes, seasonal cross-promotions and more. Join us for a robust conversation about how e-commerce can be leveraged to increase produce consumption. (*FMI 2020 )
Presenters (webinar work supported by USA Pears):
Amy Petersen, MS, RD, LD Health & Nutrition Manager at Coborn’s Inc.
Amy is a Registered and Licensed Dietitian Nutritionist and the Health & Nutrition Manager at Coborn’s Inc. In her role, Amy provides strategic nutrition guidance for company-wide initiatives and implements science-based messaging and resources through multi-media channels including print, social, digital, and ecommerce platforms. She works closely with directors, category managers, vendors and the marketing team to develop innovative solutions to drive sales and inspire health and wellness amongst shoppers. Amy’s has been a key player in multiple health and wellness programs including shelf-tag attribute programs, shopper loyalty programs, email marketing, social media, ecommerce, virtual kids cooking classes, store tours, public speaking engagements, and so much more.
Brittany Moriarty, RD, LDN, Senior Registered Dietitian at Stop & Shop
Brittany Moriarty, RD, LDN is a Senior Registered Dietitian with Stop & Shop Nutrition Partners. She was the first dietitian hired to help develop and launch the retail dietitian program in 2020, and was responsible for creating every component of the initial education content and curriculum. In her current role, Brittany manages all consumer facing content for Nutrition Partners across various channels, including webinars, digital and print resources, and social media. She also partners with marketing and e-commerce to create health-focused shoppable experiences for customers. Brittany earned a certificate in the Didactic Program in Dietetics, Human Nutrition from Simmons College and completed her dietetic internship with Sodexo. She also holds a degree in Communication Studies from Northeastern University.
