Ramp Up Your Media Game with these Resources

Ramp Up Your Media Game with these Resources

June 9, 2021
Annette Maggi
Business SkillsCommunications

By RDBA Executive Director, Annette Maggi, MS, RDN, LD, FAND

Learning new skills on the job is common no matter our work experience level, and throughout this past year, retail dietitians have built a multitude of new skills. High on the list is the ability to develop and lead engaging consumer videos and live stream. While retail dietitians may be heading back into the store, digital will continue to be an important and impactful way to engage the shopper on health and wellbeing. To help retail RDs maximize their effectiveness in this medium, RDBA offered three sessions at the May Virtual Experience. Recording of these sessions are now available for all RDBA members. See overviews and links below.

Hone Your Media Skills to Reach New Audiences and Drive Results for Your Store 

Presented by Kristen Wilk, MS, RDN, Nutrition Communications Manager for Wonderful Pistachios and Beth Stark, RDN, LDN, this session offers new ideas and actionable steps for pitching story ideas to media, increasing on-camera professionalism, and working with healthy food brands.

Polishing Your On-Camera Skills for Virtual Presentations

This session provides the opportunity to learn from a seasoned pro, Carolyn O’Neil, MS, RDN! Showing how to effectively pivot despite technology challenges, Carolyn shares expert techniques for camera skills during virtual presentations and media segments. 

Top 10 Tips and Tricks for Video Creation

Always a fan favorite, RDBA’s own video guy Tony Kucenski walks his audience through a wide range of topics including video creating “must knows,” inexpensive resources, and pre-recording vs. live sessions.