Educational events centered around an entire food group allows you to drive traffic to different departments, promote the unique nutritional benefits of key foods, and highlight new items or private brand products. Programs may center around promoting all forms of fruits and vegetables, way to include various types of seafood in meals, or encouraging the consumption of more whole grain foods. Such promotions also offer the opportunity to partner with key organizations who can support your efforts with content and resources. The Whole Grains Council (WGC) and Oldways, for example, has an entire program centered around whole grain sampling and many retailers are turning this day into a successful selling event.
The goal of the program, which is held the last Wednesday in March, is to help consumers increase their consumption of whole grains by trying new items and discovering ways to include them in their diet. Educational materials help customers understand why and how switching to whole grains can improve their health. There are no fees and retailers can be creative in their execution. In addition, the WGC provides support materials, and help secure local and national publicity for stores. Here are some execution ideas that can be tailored to fit your existing wellness programming:
The Whole Grains Council provides a full suite of resources for retailers planning to take part in Whole Grain Sampling Day. Visit, https://wholegrainscouncil.org/get-involved/whole-grain-sampling-day for social media and marketing resources, quizzes and contests, and free handouts and giveaways.