If you conducted media spots for your retailer before the pandemic, you probably went to the TV station for a live or taped segment. But for the past several months, stations have not allowed any guests to make in-studio appearances. Don’t let this stop you from pitching stories to your local news outlets. Now more than ever, they are looking for some engaging and timely topics for their viewers and you can be creative with delivery. Here are some things to think about as you navigate media during these unprecedented times:
As dietitians, we have membership in a variety of Dietetics Practice Groups. Over the years, I have been a member of Nutrition Entrepreneurs, and this year have been thrilled with one key benefit of membership – a subscription to Entrepreneur Magazine. The latest issue focused on how we solve tomorrow’s problems today, and many ideas have relevance for retail health and wellbeing programs.
If you feel it’s time to expand your team and budget, the next step will be to get the green light from senior management. Don’t expect a simple yes without building a strong business case to convince them of the need. Here are some steps to help ensure your success:
July 31 looms as a date that could have dramatic impact on the budgets of the millions of Americans currently unemployed. If Congress and the White House decide note to extend the $600 a week federal unemployment subsidy, consumers will have less money to spend, including on groceries. This could make owned brand products even more attractive than they have been during the pandemic thus far.
When you are on camera it goes without saying that you want to look your professional best. And when you are comfortable with your appearance, both you and audience can focus on the messages you are trying to communicate. Whether live in a television studio, or taping a video segment (which is happening more often right now), here’s some tips for making a great visual impression:
I’m a superfan of LinkedIn and use it frequently to find contacts at potential client companies, engage in industry dialog, connect with other professionals, and position myself as a thought leader on topics that matter to me. As a superfan, I’m always stunned when I don’t find profiles for retail RDs.
Many of us create a professional bio for speaking engagements, a work website or social media platforms, but how much time and thought do you actually put into writing a bio that sets you apart from the crowd? Follow these tips to create a catchy bio that has the impact needed to market your unique expertise and leaves your audience wanting to learn more about you: