Business Skills

In last month’s article on developing a H&W strategy, the first two steps in the process were discussed. Today’s article focuses on the final two steps in developing your strategy to drive success in nutrition programs and services.

In this recent article, reasons for all retail dietitians to have a documented health and well-being strategy were featured. There are four steps to creating this strategy, and today we’ll discuss the first two steps in the process.

Many of us create a professional bio for speaking engagements, a work website or social media platforms, but how much time and thought do you actually put into writing a bio that sets you apart from the crowd? Follow these tips to create a catchy bio that has the impact needed to market your unique expertise and leaves your audience wanting to learn more about you:

As a retail dietitian, have you documented your health and well-being strategy? Regardless of level of role within the company – corporate, regional or store -- every retail RDN should have a defined health and wellness strategy.

Good media exposure can help you attract new customers, promote products, boost your credibility, and build your retailer’s reputation as a destination for wellness solutions. Obtaining consistent and meaningful coverage, however, takes some effort and careful planning. Here are some steps that can help you increase your media presence:   

It is vital for retail dietitians to communicate the value of the work they do by showing a positive return on investment (ROI). For some programs, ROI simply means measuring the financial gain or lost relative to costs such as labor or materials.

Identifying your strengths can provide a significant and positive shift for your career and life. When you are aligned with your talents you will feel more confident and your expertise can be used to create a successful job and life that you love. Understanding your strengths takes self-knowledge so you can apply them to the various aspects of your job. Here are five questions that can help you discover, assess and leverage your strengths:

When it comes to negotiating for a desired salary or benefits many people feel uncomfortable and avoid asking for what they want. In fact, Linda Babcock and Sara Laschever, authors of “Women Don’t Ask: The High Cost of Avoiding Negotiation—and Positive Strategies for Change”, found that women in particular are more apprehensive regarding negotiating and do it far less than men. This failure to negotiate salaries at the start of their careers could leave up to $2 million on the table. Here are some tips for polishing your negotiating skills to get what you deserve:

Working in the retail environment requires a variety of skills and long hours by everyone, so to move up the corporate ladder, you need to make an impression that sets you apart as a candidate for advancement. Leadership must see that you are ready and deserving of a promotion and this means actively showing, and possibly telling your boss that you’re ready for a new role. Here are some skills that will help you shine as you prepare to move to the next level:

Many of us think about Pinterest when we’re searching for a recipe, decorating a room or planning a wedding shower, but this important social media platform can also be an effective way to market your health and wellness services. Ninety-eight percent of Pinterest users report trying new things they find on Pinterest and 77% of weekly Pinners have discovered a new brand or product. Here are some tips for starting and using Pinterest effectively: