For years, the mantra of marketing has been the four P's – price, product, promotion and place. Today, however, these long held beliefs about the right approach to marketing products and services is being replaced by the three E's -- Engage, Equip, and Empower.
According to IRI data, produce at retail is a large, profitable and growing category that represents over 33% of fresh sales. Given these stats and the growing consumer interest in holistic health, produce has the power to drive increase sales and customer loyalty for supermarkets.
Put a dietitian in a clinical setting and she feels at home as she’s been trained to be successful in this environment. But at retail, the players are different, the business goals create a pressure cooker environment, and health and wellness is still a relatively new business driver.
As the trends of plant-forward eating and protein converge, retail dietitians may face challenges in providing guidance to shoppers in light of common misperceptions about popular plant proteins like soy. Despite scientific evidence supporting the benefits of soy-based foods, many misperceptions are common. In this story are some prevalent myths followed by the facts on soy to help address consumer questions.
Retail dietitians are thrown into a host of communication occasions, which range from managing questions from shoppers in the store aisles to presenting to senior leadership at their companies. Understanding and perfecting non-verbal communication can help you be more effective in all your communications.
A great food demonstration can be a powerful thing. Whether done in a store, on Facebook live, or for a community presentation, when done correctly, a demo allows your audience to experience the positive benefits of your product(s) and see how the items may make their life easier, more affordable and healthier. Here are some tips to make certain your product demonstrations increase sales and meet consumer needs.
One of the hottest trends in 2018 is the movement towards more frequent plant-forward meals. From family favorites like tacos to trending items such as bowls and meatless burgers, there are countless ways for your shoppers to choose vegetarian meals more frequently.