Feeding infants and toddlers can certainly be a challenge for parents but retail dietitians are in a perfect position to provide meal tips and recommendations to encourage optimal nutrition for their little ones. The 2020 Dietary Guidelines for Americans will include birth to 24-month nutrition recommendations. Be prepared to show your shoppers how to put this guidance into practice with the expert advice and products your store(s) have to offer:
I have been the Corporate Dietitian at Redner’s Markets for ten years. During that time, my job has evolved greatly to now include purchasing, operations and marketing. With that being said, I still spend a portion of my time educating customers and doing media presentations.
I remember sharing a cab ride to an event with two retail RD program leaders. During the ride, they were discussing strategies to manage the 500+ emails they get each day. This story reflects the stress that many retail RDs manage in their roles. Random work hours, demands of multiple store categories, support of marketing, communications, and operations and a host of other departments can all contribute to a stressful work life.
Mealtimes were once the building blocks of the daily schedule but work, school and social accountabilities have caused meal patterns to shift. Today’s modern eating plan is more flexible and personalized and approximately 50% of eating occasions are considered as snacks. As the lines between meals and snacks blur, there are several opportunities for retailers to meet the consumer’s need for food on-the-go while providing guidance toward nutritious, wholesome options.
Beth Stark, RDN, LDN, Manager of Lifestyle Initiatives at Weis Markets, will do a deep-dive into consumer behavior at lunchtime, explore strategies to help shoppers improve eating habits, and offer tips and resources for retail dietitians to help consumers recommit to lunch through activations at retail.
Over the years, weight loss programs, products and pills have promised quick and lasting results, however, few have had the research or results to support their claims. And while many individuals have been successful with weight loss, the percent of those individuals who keep the weight off over time is extremely low. What can retailers do to change this trend and help communities be healthier? Dr. James Hill, University of Alabama Birmingham, contends that the total issue of metabolic regulation is complex, much like the problem of global warming, and we need to use techniques that address this complexity. Based on his research, Dr. Hill shares the following insights: