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I sat down with Joy Petty, Director of Marketing Operations, to better understand her typical day and how retail dietitians can be a good partner with the marketing department. 

Many consumers lack confidence when it comes to selecting and preparing a variety of meat and poultry products, but at the same time they are interested in finding and trying new, easy-to-prepare recipes. Technology may provide solutions in the form of small appliances and expert advice. Here is a quick review of popular cooking technologies with suggested promotional opportunities:

Marketwatch has an interesting column explaining the hyperlocal movement that is happening in cities across the US.

Memorial Day and summer holidays are a great opportunity for retail dietitians to highlight the versatility of tofu as a healthy, plant-based ingredient that everyone can enjoy. 

As the Retail Dietitian at ShopRite of Lincoln Park, I am the lead nutrition expert in the store and within the local community. I offer individual nutrition counseling based on customer needs, which includes, but is not limited to, diabetes education, combating hypertension, and weight loss

If you’re looking for a critical skill to help you excel in business as a leader, you may want master the ability to be empathetic. Experts agree that empathy can boost your influence and impact as a professional, because understanding the emotions of your team members and the customers you serve allows you to become a better communicator and problem solver. In addition, you will build trust, rapport and relationships that can lead to greater success. Practice these simple steps to help hone this important leadership skill:

Retail dietitians can be better equipped to lead shoppers on the journey to healthier eating patterns if they have insight into how consumers eat and plan for today’s mealtime.

I started at FreshDirect in produce merchandising more than ten years ago. My interest and passion for nutrition has always been strong. Working through various departments and roles over the years helped clarify my desire to pursue the RDN credential.

Many businesses and brands have discovered that personalization and individualized content create an improved, more satisfying user experience for today’s consumers. Some brands, such as Nutrisystem are using nutrigenomics (the scientific study of the interaction of nutrition and genes) as a way to help consumers find personalized solutions for weight management. Courtney McCormick, MPH RD, Manager of Clinical Research and Nutrition for Tivity Health, which recently acquired Nutrisystem, answers questions regarding how this testing may apply to the retail setting:

In today’s society, lunch is less intuitive and far more optional. Perceptions of the midday meal are evolving as the notion of “work-life balance” becomes increasingly difficult to navigate for the average individual.