Communications

We know this must be the case for other foods, particularly functional foods, and ingredients as well. It’s our mission to help you change this to help more consumers reap the health benefits of functional ingredients like milled flaxseed.

From webinars, to on-line demos and cooking classes, retail dietitians have had to go digital when providing educational programming during the pandemic.  To be effective and truly engage on-line audiences it is important to identify techniques that can strengthen learning. The following guidelines can help you, the virtual trainer, improve your success when facilitating virtual educational outreach:

Concerns with the Coronavirus are likely to move well into the new year and connecting virtually with customers may be your best opportunity to provide shoppers with needed meal ideas, and nutrition tips. Hosting a virtual recipe demo is not only fun but also allows you to showcase seasonal foods, own brand products and cooking tips. Keep your execution simple and focus on providing a meaningful and engaging meal solution to your audience. After you select your recipe and topic, follow these steps to set your demo “stage” for success:

If you’re someone who truly enjoys writing and communicating to the public, starting a nutrition blog can certainly be worth the invested time and energy needed. A blog is a great way to share recipes, shopping/meal planning tips and nutrition information. It could be an extension of your job, or something you start on your own. Either way, a blog is a great way to expand your reach, be creative and share your knowledge about food and nutrition. Here are some tips for getting started and ensuring success:

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to your online content. The goal is to have a search engine show your website or web page as a top result for searches of a certain keyword. SEO targets unpaid traffic rather than direct traffic or paid traffic. Here are 5 things you should know to drive more organic traffic to your content and improve your search rankings:

While you may have missed the live version of RDBA Virtual Experience, you can still access many of the amazing sessions. This week, we’re highlighting one of our top attended sessions – Tips from a Live Streaming Producer, lead by our own Tony Kucenski. During this session, Tony provides tips on live streaming, an understanding of the capabilities of phones and devices, the importance of practical lighting, and options for free software to improve your live streaming. Adding text and graphics to videos is discussed.

Think about the power of communication with the eyes in everyday interaction whether it’s business negotiations or personal conversation. Your eyes alone can convey confidence, enthusiasm, and your level of interest. We’ve all had conversations with someone before where we could sense distraction or uncertainty based alone on where the other person was looking.

Have you ever enjoyed listening to a speaker so much that the time flew by and you walked away thankful that you were part of the privileged audience? In your professional career, you too will have the opportunity to be a great presenter, but these skills typically don’t come naturally. For most of us, a successful presentation requires preparation and practice if we want to keep our audience entertained and connected. Here are some tips to help you deliver powerful presentations that can captivate any audience:

In today’s environment, it’s necessary to use social media to reach consumers with educational content related to your retailer’s services and products. However, consistently creating content that is engaging and relevant can often be a struggle. Improving your skills as a content creator takes time, effort and discipline. Here are some tips to help you deliver content that grabs the interest of your target audience:

The alarm clock rings.  As we open our eyes to a new day, let’s open our minds to mindfulness. Mindfulness is a growing practice in everyday living and holistic health.  It’s the state of being present, aware and non-judgmental.