Retail Industry Insights
When it comes to communicating your health and nutrition services to consumers online, it’s crucial that they can find products and programs that integrate with their daily needs and routine activities. To gain trust as a wellness resource and reach your target customers effectively you need to understand the following about your audience:
The retail industry is filled with acronyms, and during a recent webinar Grocery Convergence: Five Sensible Solutions to Win the Future of Food Retailing, the concept of convergence at retail was discussed, adding a new term to the list.
Since the pandemic, many individuals are looking at the future differently and while many of the old, familiar routines were swept away, several new positive habits have taken hold. As consumers begin to reenter work places and return their kids to school this fall, they desire to hang on to their positive changes. Retail RDNs are in a unique position to help customers stick with their new rituals, but must be aware of how shopper values and time have been reprioritized.
Late Summer and early Fall are still prime for grilling. With trends in educational selling and meal ideas moving to digital engagement, live streaming a demo or cook-along at the grill can inspire your shoppers and followers to make this cooking method a part of their healthy living routine in the months ahead, especially when amazing options like grilled mango are part of the plan.
As retailers have reenergized and emphasized their focus on health and wellness programming, many companies are thinking outside the box to provide unique services to attract health-conscious shoppers. Here are some exciting new retail wellbeing programs we recently discovered:
Although retail foodservice made it through the pandemic better than the rest of the foodservice industry, to remain relevant and successful, this is one area of the store that needs to continually adjust to meet consumer tastes and trends. Technomic Principal Wade Hanson, who specialized in retail foodservice indicates we should see at least a 10.8% increase in retail foodservice growth in 2021, but that percentage could jump even higher by creating the right solutions. Here are some ways that retail RDNs can help their retailer achieve maximum foodservice success:
At the 2021 RDBA Virtual Experience, the panel on Cross Cultural Micro Marketing at Retail proved to be a great start to more dialogue on meeting the needs of and communicating to multi-cultural households. Moderated by Annette Maggi, MS, RD, LD, FADA, RDBA Executive Director, we heard valuable insights from Mike Lancaster, Business Manager at United Supermarkets, LLC, and Sarah Putnam, Director of Operations at Coborn’s, Inc.