As retail dietitians, we regularly navigate a tricky path between managing business requirements while providing meaningful and effective wellness guidance for supermarket shoppers. This is a task that is complicated enough under the best of circumstances. But as many of us have experienced in retail, the only constant is change itself. There have been many ‘disruptors’ recently, from the rise of e-commerce to the growth of small format stores, but perhaps one of the most intimidating disruptions happening at retail is the increase of retail mergers and acquisitions (M&A) in the last few years. However, these types of changes can bring great opportunities to you and your wellness initiatives if you maintain a flexible perspective while aligning with your retailer’s new strategic plan.
Not only are Instagram Stories fun and creative, but they’re great for growing consumer engagement, building brand awareness, and driving traffic to your store. Perhaps you are looking for ways to improve how you use Instagram Stories to create captivating content for your shoppers, or are curious how to even begin? Regan Miller Jones, RD shares tips for effectively using Instagram Stories in your work as a retail dietitian:
Our Facebook and Instagram feeds are flooded with food images and real meals that can convey how to use a new ingredient, put together a healthful dinner, or pack a nutritious lunch. Retail dietitians can use food photography to engage with customers, convey delicious ways to serve healthy food and drive sales for specific ingredients. At PBH’s recent Education2Action Retail Dietitian Summit, Kristina La Rue, RDN, CSSD shared these food photography tips:
A definite highlight of FNCE is the annual What’s In Store event, hosted by the Retail Dietitians Business Alliance and Fleishman Hillard. The event provides a unique opportunity for networking amongst retail dietitians, dialogue with sponsors who support retail dietitian activations, and education tailored to the work stream of retail.
Food retailers understand that change and disruption are part of business. Today, however, retailers have an added challenge of dealing with disruptions that are happening at an unprecedented speed. Through the Food Marketing Institute’s (FMI) Emerging Issues Initiative, leaders across the industry have identified those issues that have the greatest potential to affect the food industry in the next three to five years.