My position is an in-store retail dietitian. My primary function is to bring health and wellness to life in the store through a number of avenues including store tours, strategic signage, culinary demonstrations, consultations, store wellness events, television and radio segments.
Conducting educational supermarket store tours continues to be a valuable way to point out new products, provide special diet guidance, dispel common food myths and highlight a variety of convenient, storewide options that help consumers prepare healthful meals at home. Conducted properly, tours can enhance customer loyalty, increase basket size and have a positive impact on the health of your shoppers. Here are five tips to help increase the effectiveness of your tours:
With a mission to foster the continuing business education and career development of current and future retail dietitians, the Retail Dietitians Business Alliance is continually evolving to provide you with insightful content and education through the latest methods.
An increasing number of dietetic students and interns are interested in retail work and are looking for meaningful learning experiences to explore employment options and gain an understanding of the retail environment. Managed correctly, you can engage students in activities that help them align with their career aspirations while obtaining some fresh insights for your company. The following considerations can help ensure each placement is purposeful, challenging and relevant to the individual who may be working with you.
In the past, retailers who wanted to reach their target market with information on products and services typically created a printed ad or commercial, but in today’s digital world, marketing has become more of an omni channel approach. Yes, there is still paid media, but earned and owned media are also part of the picture. Here are some basic definitions to help you understand the differences and benefits of using these different marketing tactics:
My role as an In-Store Dietitian is to deliver nutrition recommendations to our customers through personalized services, store tours and food demonstrations. Loblaws dietitians work closely with their pharmacies for best customer care. We also work regularly with community partners and even deliver on-site presentations for businesses and organizations.
The Retail Dietitian Business Alliance is now accepting applications for the 2019 Retail Dietitian of the Year Award. This award recognizes a professional who shows leadership in utilizing business skills and industry knowledge to positively impact consumer behavior change through the retail sector.