Most retail dietitians need to be proficient writers as a means of reaching their target shopper audience. Whether it’s authoring blog articles, ad copy, media scripts or social posts, being able to communicate concise, meaningful messages is vital. Becoming a good writer takes time and practice. Below are some tips to improve your writing skills to ensure your content is engaging and actionable.
Regardless of what stage you are at in your career, success can be contributed in large part by the relationships you develop inside and outside of the office. Effective networking not only provides the opportunity to learn from different individuals, but you can also reap the benefits of association and growing your own influential power. Here are some tips for improving your networking skills:
The retail landscape is rapidly changing, and in this presentation, trends in retail and their impact on the future of retailing will be shared. The discussion will include things like changing shopping patterns, the impact of technology, new ideas of convenience and value, and lessons to be learned from other retail categories.
A growing body of science continues to uncover the properties in food that can promote health. Whether it’s beta-glucan in oats, antioxidants in berries, probiotics in certain fermented foods, or omega-3s in fish, more people are looking to maximize the nutrition they get from food to help support their healthy lifestyle.
Retail Dietitians spend a great deal of time encouraging consumers to shop their stores and consume wholesome meals at home. And while many consumers do have a desire to eat healthier home-cooked meals they often struggle with the broad range of proficiencies required to prepare food at home. Clinicians Culinary Health Education Fundamentals (CHEF) Coaching is an innovative program designed to train Registered Dietitian Nutritionists to teach basic home cooking competencies to patients and consumers.
The way in which consumers digest news and make purchasing decisions is largely impacted by the political landscape, media headlines, and world events. As a retail dietitian, it is important to understand the consumer state of mind to communicate effectively and create successful promotional programs.
Research conducted earlier this year by HubSpot found that individuals watch an average of 1.5 hours of video content every day. Given the choice, 72% of consumers would rather learn about a new product via video than text, and 83% consider sharing a video with friends.