Over the years, weight loss programs, products and pills have promised quick and lasting results, however, few have had the research or results to support their claims. And while many individuals have been successful with weight loss, the percent of those individuals who keep the weight off over time is extremely low. What can retailers do to change this trend and help communities be healthier? Dr. James Hill, University of Alabama Birmingham, contends that the total issue of metabolic regulation is complex, much like the problem of global warming, and we need to use techniques that address this complexity. Based on his research, Dr. Hill shares the following insights:
Thanks to books like Wheat Belly and a plethora of low carbohydrate diet plans that promote the reduction of grains for better health, many grain-based foods have been shunned by consumers. This is frustrating for health professionals who understand that grain foods can provide many nutritional benefits and are enjoyed as components of healthy meals. Supermarkets sell a wide variety of whole, refined and enriched grain products and retail dietitians are often called upon to clarify grain food concerns. By understanding what the research is saying about all grain foods, RDs can successfully communicate meaningful shopper solutions.
Estimates suggest 75% of people don't believe advertisements, yet more than 90% believe recommendations from friends. In fact, people are four times more likely to make a specific purchase when recommended by a friend. These statistics make word of mouth marketing campaigns essential for retail dietitians looking to increase use and purchase of their programs and services.
If you’re looking for a proven method of increasing reach, engagement and sales via social media you need to use creative imagery. According to MDGadvertising, articles with relevant images have 94% more total average views, however, creating videos or searching for inspiring images can be a time-consuming task. Fortunately, there are several content creation tools now available to help you create eye-catching imagery for effective social marketing posts that drive store traffic to your wellness services and product solutions.
The final ruling on bioengineered food labeling. The structuring of the Dietary Guidelines 2020-2025. The passage of the 2018 Farm Bill. Do you know what implications these events have on the supermarket industry? During this session, we’ll take you through the latest regulatory topics impacting food, nutrition and supermarkets, and how you can best communicate related messages to your shoppers.
As a retail RD, every day includes a long list of “to dos.” It can be easy to get stuck in a pattern of hammering out these daily tasks. To be most effective in leading and executing larger projects, it’s essential to step back from the day-to-day and drive against the overall project. Whether it’s launching a new attribute shelf tag program or getting organized for a new cooking class you are offering in-store, project management skills are important at all levels of retail dietetics.