When it comes to communicating with shoppers, the experience is no longer limited to the four walls of the store thanks to the ever-growing influence of mobile and digital media. As retail dietitians, this means we have to think differently in how we craft nutrition messaging to ensure we maintain relevance with our shoppers. Vestcom’s Monica Amburn shares her expertise in this sponsored article.
So you get the call that a reporter wants to talk to you. What do you do? While every interview is unique, the basic skills you use are the same. Whether the topic is controversial or benign, or the interview is for radio, television, a blog or a newspaper, being prepared is the key.
Gone are the days when brands, businesses and industry experts turn to the Sunday Times and local news to communicate their message to consumers. Sure, the news is still the most reliable way to communicate information, but it’s rarely — if ever — the first way to communicate information. Find out some tips from social media strategist Ross von Metzke here.
Organic growth coincides with a decision Trans-Ocean made in 2008 to reposition Crab Classic as a healthy food product. Research conducted by Directions Research of Cincinnati, Ohio (March 2014) along with IRI scanning data, shows that consumers have responded to our healthy, quality messaging. Read on for key learnings form our experience.