Retail Industry Insights

New research conducted by Foodmix Marketing Communications reveals the underdeveloped state of branding within the fresh produce industry and how commodity growers can make a larger profit by leveraging their authentic stories. Interestingly enough the study of over 1,000 regular produce shoppers looked at 4 generations: Boomers, Gen X, Millennial and Gen Z generations.

I fear that many of our iconic brands are not listening to consumers but have convinced themselves that they can raise their prices because they feel their brands are so powerful.

Retail Dietitians have the skills and knowledge to offer ideas that can help drive sales and consumer engagement in center aisles. Here are four ways to think about how you could add value.

There are approximately 32 million Americans who must avoid at least one of the top nine food allergens due to food allergies or intolerances. For the estimated 85 million that are directly or indirectly affected by one or more of the top nine food allergens, a trip to the supermarket can be a daunting task.

Marketing to different cultures can be a lot harder than one thinks.

In August and September of 2021, the Retail Dietitians Business Alliance conducted a survey of retail dietitians to capture insights on retail dietitians’ roles, job satisfaction, shopper engagement and new programs and responsibilities. Today, we're sharing the survey results.

Consumer interest in a plant-forward eating pattern continues to grow and providing shopper guidance to natural plant foods, new plant-based products and foodservice options in the supermarket can help promote healthy sales and lifestyles. However, when talking about plant-based foods it’s important to use the right “language” to enhance your customer’s appetites for them. Based on research form the World Resource Institute’s (W.R.I.) Better Buying Lab, they identified ways the food industry should and shouldn’t talk about these foods to help increase the appeal and sales.

The burden on the shoulders of your CEO has never been heavier since they first heard the words COVID-19. Many RDBA member companies have turned on a dime: ramping up e-commerce, redesigning in-store self service bars, implementing new sanitization procedures, and investing heavily into new technologies including micro-fulfillment centers. And those were the easy ones.

As parents look for faster and easier ways to gather trusted information about what goes into the foods they buy for their families, retail dietitians can use their expertise to instill knowledge and advice that will help shoppers feel confident shopping your stores. Here are some ideas for developing your communication strategy:

COVID-19 has impacted every facet of our lives. From how we work, to how we play, how we learn and how we interact, nothing is as it used to be. This is especially true for matters related to food. How we shop, where we shop, what we eat and how we eat have all been affected.  The more supermarket registered dietitian nutritionists know about these trends, the better they can educate their shoppers.