This webinar will highlight how to leverage consumer research to develop highly targeted messages to reach shoppers. For example, research shows us that consumers still need basic education when it comes to produce. While nutrition information may open the door, it is often the selection, handling and usage education that can drive purchase decisions. Wendy McManus, Retail Program Manager at the National Mango Board will provide an overview of consumer research - what it is, how it is conducted, and how it can be applied to messaging to effectively reach consumers and drive repeat purchasing, and a retail RDN will provide insight as to how she applies consumer research in her programs and promotions.
Based on a recent independent survey of 1,400 shoppers, the National Confectioners Association reveals shopping trends that are unique to Millennials when compared to overall shoppers. Participants will gain insight on Millennials’ attitudes around candy and a balanced lifestyle, their interest level in nutrition labels and facts, and the types of chocolate they prefer and how much they know about the positive health effects of chocolate and cocoa. In addition, presenters will discuss holiday traditions Millennials value, their attitude around baking and crafting, and more.
Customers today are bombarded with information about which foods to eat and which foods to avoid. As retail dietitians, you are the go-to resource for many shoppers on this little-understood topic. This webinar will provide you with the science-based truths and facts to help consumers understand the role animal agriculture plays in providing a safe, abundant food supply. With insights from Kay Johnson, President and CEO of the Animal Agriculture Alliance, Gary Cooper, Chief Operating Officer of Cooper Farms and Shari Steinbach, RD, this is a webinar you don’t want to miss.
During the past 10 years, communication on food, nutrition and health has changed significantly. The retail dietitian must respond to questions, statements and product requests from shoppers based on information from the Food Babe, Dr. Oz or the shopper’s next-door neighbor, and do so effectively to maintain customer loyalty. Find out best strategies in this USA Pear Sponsored Webinar.
Commodity boards offer a wealth of knowledge, tools and resources that retail RDs can leverage in valuable ways for their produce departments and beyond. Lead by RDBA's Allison Beadle and Wendy McManus, retail program manager for the National Mango Board, this webinar will guide you through the role of commodity boards in the retail environment, and how to harness their resources successfully for both corporate and in-store dietitians.
Ever called a meeting and at the end of it realized that you didn’t accomplish anything you needed to? We’ve all not only held those meetings, but also sat through them ourselves. Learn how to employ strategies to effectively plan and run meetings, as well as some tools to keep everyone on task. Presented by Lara McCauley, Vice President of Corporate Affairs, Mars Food North America.
Millennials – the most sought-after target for today’s marketer – are resourceful, purpose-driven curators who are seeking out healthier options with a strong focus on organic and natural. Join marketing executives from top gluten-free brands, Udi’s Gluten Free and Glutino, to learn more about millennials – their shopping habits, health perceptions, and key insights to effectively market to this ever popular audience.
As dietitians, we often feel torn between the philosophy of “food first” and the reality that many of our shoppers are looking for assistance in choosing vitamins and supplements that could be beneficial to their lifestyles. In this session, we will discuss trends in the vitamin and supplement industry, while providing guidance on how to responsibly partner with your retail leadership in HBC and pharmacy to create meaningful and evidence-based guidance for supplement shoppers.
How can you capture the media's attention? RDBA's next webinar from our sponsor, Tropicana, will provide a step-by-step process to attract the media for your company’s healthy living brand, establish yourself as a valued resource to key media outlets, and promote your programs and services.