Retail Industry Insights
Over the past few years, consumers have been cooking at home more than ever, which, despite the circumstances, has been good news. Research shows that people who regularly eat home-cooked meals have healthier diets and they also save money and time. Keep your customer’s home cooking habits strong and drive sales for your stores by helping shoppers advance their meal planning skills with these educational ideas.
When the pandemic hit, the U.S. Department of Agriculture’s (USDA) Food and Nutrition Service (FNS) opened up applications to its SNAP Online Purchasing Pilot. This year hundreds of grocers are looking to allow shoppers to pay for online orders with the Electronic Benefits Transfer (EBT) card. Here are some things you should know about these pilots and the possible implications for retail wellness programs.
Food retailers have a longstanding tradition of active involvement in their respective communities and partnering with local food banks is a great way to support those in need of basic nutritional sustenance. In a recent interview with Juliana Ludema, Communication and Marketing Specialist for Feeding America West Michigan, she shared some specific ways that RDNs can use their skills and knowledge to connect with food banks.
The continuous expansion of social media is making it more difficult to know which platform is the best for customer engagement. From TikTok to Twitch and old favorites like Facebook and Instagram, retail dietitians need to focus their time on platforms that will provide the best ROI. Here are some of the challenges facing social media marketers in the new year and how you can prepare.