Trends

New research conducted by Foodmix Marketing Communications reveals the underdeveloped state of branding within the fresh produce industry and how commodity growers can make a larger profit by leveraging their authentic stories. Interestingly enough the study of over 1,000 regular produce shoppers looked at 4 generations: Boomers, Gen X, Millennial and Gen Z generations.

Our trend forecast is optimistic about the coming year.

As we reflect on this past year, it’s a great time to look back at what topics and conversations resonated with our readers the most. Here’s a look at our TOP FIVE MOST READ RDBA ARTICLES from sharpening your business skills to learning lessons from peers.

TikTok recently released highlights of their 2021 most important trends and moments. Their Chief operating officer Vanessa Pappas stated in her blog, that …”2021 was a year for connection, and we’ve seen people on TikTok laughing together, entertaining us, starting cultural phenomena and teaching us new things…”. Here are some of the successful ways that this social platform is bringing together a diverse community of individuals and what retail dietitians can learn from their approach.

We’re highlighting some of this amazing work being done by retail dietitians in e-commerce.

We all know the retail industry is continually refreshing itself and changing. Given the competitive nature of the industry, grocery companies continually seek partnerships and program which will provide advantage. This week, we’re featuring some new programs and partnerships from retailers that are likely of interest to retail dietitians.

After the last year-and-a-half, the last thing anyone wants to think about is another pandemic-related shutdown. But now that things have opened up again, it’s essential to take stock of your practice and identify ways you can adapt your services — so if it does happen again, you’re prepared. Here are some things to consider:

As parents look for faster and easier ways to gather trusted information about what goes into the foods they buy for their families, retail dietitians can use their expertise to instill knowledge and advice that will help shoppers feel confident shopping your stores. Here are some ideas for developing your communication strategy:

COVID-19 has impacted every facet of our lives. From how we work, to how we play, how we learn and how we interact, nothing is as it used to be. This is especially true for matters related to food. How we shop, where we shop, what we eat and how we eat have all been affected.  The more supermarket registered dietitian nutritionists know about these trends, the better they can educate their shoppers.

When it comes to communicating your health and nutrition services to consumers online, it’s crucial that they can find products and programs that integrate with their daily needs and routine activities. To gain trust as a wellness resource and reach your target customers effectively you need to understand the following about your audience: