Estimates suggest 75% of people don't believe advertisements, yet more than 90% believe recommendations from friends. In fact, people are four times more likely to make a specific purchase when recommended by a friend. These statistics make word of mouth marketing campaigns essential for retail dietitians looking to increase use and purchase of their programs and services.
If you’re looking for a proven method of increasing reach, engagement and sales via social media you need to use creative imagery. According to MDGadvertising, articles with relevant images have 94% more total average views, however, creating videos or searching for inspiring images can be a time-consuming task. Fortunately, there are several content creation tools now available to help you create eye-catching imagery for effective social marketing posts that drive store traffic to your wellness services and product solutions.
The final ruling on bioengineered food labeling. The structuring of the Dietary Guidelines 2020-2025. The passage of the 2018 Farm Bill. Do you know what implications these events have on the supermarket industry? During this session, we’ll take you through the latest regulatory topics impacting food, nutrition and supermarkets, and how you can best communicate related messages to your shoppers.
As a retail RD, every day includes a long list of “to dos.” It can be easy to get stuck in a pattern of hammering out these daily tasks. To be most effective in leading and executing larger projects, it’s essential to step back from the day-to-day and drive against the overall project. Whether it’s launching a new attribute shelf tag program or getting organized for a new cooking class you are offering in-store, project management skills are important at all levels of retail dietetics.
As nutrition communicators, retail dietitians may sometimes find it difficult to deliver sound nutrition advice amid a social media environment powered by click-bait. This situation can also be a struggle for large food companies who are trying to balance nutrition science with consumer trends. Nestle, the world’s largest food and beverage company, provides insights for how they navigate the complex task of combining shopper interest in trending media hype with sound nutrition science to create products that sell in your supermarkets.
Today, we’re pleased to announce the addition of two new podcasts, which are available for free listening and download on iTunes, Stitcher, and SoundCloud. Hosted by RDBA CEO Phil Lempert in his Lost in the Supermarket® podcast series, these podcasts are guaranteed to be of value to retail RDs.
The Retail Dietitians Business Alliance, in partnership with the California Walnut Board, is pleased to announce the launch of our latest EduTrac® - Fat vs. Fiction: Helping Consumers Understand Dietary Fat. EduTracs are an online education tool, designed specifically for the retail dietitian to learn more about a relevant topic at his or her own convenience.
As research grows regarding the important role our gut has in keeping the body healthy, we are seeing many new food products and supplements, claiming to enhance digestive well-being. Retail dietitians need to be prepared to provide evidence-based guidance to both internal merchant teams who may be looking at new items and to shoppers as they navigate the store for gut health solutions. The following discussion points can be used for informing buyers and directing shoppers in food and pharmacy departments: