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Decarbonization is key when it comes to combating climate change, and agriculture plays a major role in it. To support farmers in driving sustainability across the entire value chain, Bayer collaborates with Amazon Web Services (AWS) and Bushel in Project Carbonview – a data solution that will help ethanol producers in the United States report, analyze and assess their end-to-end supply chain carbon footprint. This new solution marks the latest development by Bayer – who is working to build a portfolio of farmer-facing programs to complement our existing Bayer Carbon Initiative, a program which incentivizes the adoption of climate-smart practices, creating new revenue streams for growers who use technology to keep carbon in the soil – and out of the atmosphere.. Join Max Dougherty- Carbon Business Development Lead for Bayer- Crop Science as he chats carbon, farming, and what this could mean for the value chain.
New research conducted by Foodmix Marketing Communications reveals the underdeveloped state of branding within the fresh produce industry and how commodity growers can make a larger profit by leveraging their authentic stories. Interestingly enough the study of over 1,000 regular produce shoppers looked at 4 generations: Boomers, Gen X, Millennial and Gen Z generations.
Front of Pack Labeling 2.0 Guiding Consumers to Healthier Eating Patterns, Support Holistic Wellness
The FDA plans to publish a proposed definition of healthy this year along with conducting consumer research to gain insights. Though details are not known at this time, FDA has stated in the past that they want to promote foods such as whole grains, nuts, seeds, fruits and vegetables and higher intakes of nutrients such as fiber and potassium and lower levels of sugar, salt and saturated fat. So why is defining healthy of importance to the retail dietitian? Simply put, the definition will set the stage for government’s approach to Front-of-Pack (FOP) labeling and influence retail programs moving forward. Additionally, a definition that is vague or not based on sound science may also create confusion in the marketplace for consumers and health professionals alike. Join our ‘healthy’ discussion moderated by Sarah Ludmer, Senior Director of Kellogg North America Wellbeing and Regulatory with panel experts Beth Johnson, MS, RD, principle, CEO and founder of Food Directions and Krystal Register, MS, RDN, LDN, Director of Health & Well-being, FMI, as they explore this intriguing topic.
Successful vendor partnerships are essential to strengthen and advance the work of retail health and well-being programs. These partnerships, however, must be negotiated, nurtured and evaluated to ensure the collaboration provides ongoing value. In this session, participants will learn the keys to establishing meaningful connections with vendors, negotiating roles and responsibilities, tips for strengthening partner relationships and how to evaluate success. We will also hear from a long-time vendor partner of RDBA regarding the importance of working with retail dietitians and what constitutes a successful collaboration.