Year after year, consumer focus on health and well-being, and most recently the concept of Food as Medicine, remain top factors that are positively impacting sales and profits for food retailers, according to FMI’s Food Retailing Industry Speaks 2020 report.
In 2020, the retail environment and the role of the retail dietitian has significantly changed. It remains to be seen which of these changes will be temporary or long-term. During this session at the RDBA Virtual Experience, RDBA Executive Director Annette Maggi, MS, RDN, LD, FAND addressed how dietitians can thrive in the current and post-pandemic retail environment.
One of the highlights during a conference or business trip was to connect with industry colleagues. These relationships are vital to our work as we exchange ideas, share best practices and bond over common issues within the retail environment. These times, however, call for different measures if we want to stay connected. Here are some suggestions for adapting to this new environment to keep those relationships strong:
I’m a superfan of LinkedIn and use it frequently to find contacts at potential client companies, engage in industry dialog, connect with other professionals, and position myself as a thought leader on topics that matter to me. As a superfan, I’m always stunned when I don’t find profiles for retail RDs.