Research conducted by the Reagan-Udall Foundation for the FDA shows that Americans are looking for consistent information about COVID-19. This session will address the important role retail RDs can play in meeting this consumer need, positioning their retailer as a key community builder.
An unintended consequence of the pandemic is increasing obesity rates, creating an opportunity for retail RDs to offer programs that effectively meet this consumer need. During this session, two retail RDs who are also board certified weight management experts will share their individual virtual success secrets from two different retail brand’s programs. They share a common goal: encouraging RD’s to take the lead and create their own weight management series to meet a growing need while providing practical and healthy weight management strategies, that foster an environment of support and positivity.
Learning new skills on the job is common no matter our work experience level, and throughout this past year, retail dietitians have built a multitude of new skills. High on the list is the ability to develop and lead engaging consumer videos and live stream.
It should be no surprise to dietitians that effective counseling starts with knowing and understanding your consumer's preferences and cultural practices. These create the fabric of our being and should not be taken lightly. You are at an advantage when you identify with the majority of your community but when you don’t this should be your prompt to want to learn and experience these sacred cultural differences. Here are a few considerations to review to make sure you are meeting the needs of communities in diverse markets.
The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) and the Supplemental Nutrition Assistance Program (SNAP), which provides food stamps, are the two main programs that offer nutrition assistance to low-income families. While most every retailer participates in these programs there are strategic ways for retail dietitians to engage and educate eligible shoppers, help drive incremental sales and positively impact public health. Consider these opportunities to:
By now, you’ve probably joined the one billion people that use Instagram. The platform started in 2010 and has the fourth highest number of users of mobile apps, outranked by Facebook, Facebook Messenger and WhatsApp. There’s some great news for businesses as 200 million users visit at least one business profile daily, and 90% follow a business (according to Hootsuite, a social media management platform).