Communications

If you’ve been invited to give a presentation to the C suite, it’s important to focus on delivering a message that is bright and brief. Long-winded speeches and going off topic are not going to cut it in a high-level executive presentation. Today’s leaders are looking for you to be succinct.

Communicating with shoppers is an ever-changing landscape, and on the heels of a pandemic, this is even more true. Email marketing is a tried-and-true method to reach your customers. Marketing experts agree 2020 was a big year for email campaigns and predicted it will remain so for 2021. Here are some tips on how to optimize your email distribution, achieve higher open rates, increase ROI, and build a relationship with your audience.

If PowerPoint is the first thing that comes to your mind when you are prepping for a presentation, you are not alone. PowerPoint has become the business standard and is often an expectation. But if you simply focus your attention on the number of slides needed to fill an hour-long talk, you may lose sight of the real purpose of your presentation which is to connect with your audience while delivering your message.

The pandemic and resulting need to social distance, forced retail dietitians to change the way they communicate to team members and consumers and shift from in person conversations to virtual meeting platforms. These platforms provide a means to stay connected, exchange information, and reach consumers in order to keep departments and educational programming running smoothly and consistently. However, finding the best platforms for different work functions can be confusing. To help you break through the clutter, here is a quick list of those platforms with high ratings and the best uses for each:

Just as consumers have gotten more comfortable with online grocery shopping, their ease with tele-health appointments has also increased. As use of technology for health care visits has grown exponentially, opportunities to perfect the consumer experience during these sessions remains. If your retail health and wellbeing services include tele-nutrition consider these suggestions for overcoming common client complaints.

Since the pandemic, many individuals are looking at the future differently and while many of the old, familiar routines were swept away, several new positive habits have taken hold. As consumers begin to reenter work places and return their kids to school this fall, they desire to hang on to their positive changes. Retail RDNs are in a unique position to help customers stick with their new rituals, but must be aware of how shopper values and time have been reprioritized.

Late Summer and early Fall are still prime for grilling. With trends in educational selling and meal ideas moving to digital engagement, live streaming a demo or cook-along at the grill can inspire your shoppers and followers to make this cooking method a part of their healthy living routine in the months ahead, especially when amazing options like grilled mango are part of the plan.

Since the pandemic started, hybrid/remote work has put us all in the new position of being on camera in home work spaces for meetings, conferences, webinars, and work social/happy hours. I think we have all witnessed at least one or two hilarious mishaps. I’ll go first.

In previous articles we discussed how to conduct surveys related to health and wellness programming and ways to analyze the data. The final step is reporting your survey results. While it’s easy to get caught up in statistics and percentages, it will be important to deliver your key findings in a short and succinct manner. Follow these steps to ensure your priority messages are communicated clearly:

Lights, camera, action! Award winning television professional and registered dietitian nutritionist Carolyn O’Neil, MS, RDN shares tips and tricks for improving on camera skills for virtual presentations. Learn expert techniques to help you and your food look even better on virtual video platforms.