Retail Industry Insights
Food retailers have a longstanding tradition of active involvement in their respective communities and partnering with local food banks is a great way to support those in need of basic nutritional sustenance. In a recent interview with Juliana Ludema, Communication and Marketing Specialist for Feeding America West Michigan, she shared some specific ways that RDNs can use their skills and knowledge to connect with food banks.
The continuous expansion of social media is making it more difficult to know which platform is the best for customer engagement. From TikTok to Twitch and old favorites like Facebook and Instagram, retail dietitians need to focus their time on platforms that will provide the best ROI. Here are some of the challenges facing social media marketers in the new year and how you can prepare.
New research conducted by Foodmix Marketing Communications reveals the underdeveloped state of branding within the fresh produce industry and how commodity growers can make a larger profit by leveraging their authentic stories. Interestingly enough the study of over 1,000 regular produce shoppers looked at 4 generations: Boomers, Gen X, Millennial and Gen Z generations.