Retail Industry Insights

Retail dietitians would benefit from partnering with internal shopper marketing teams to advance health and wellness programming.  Here are 5 reasons to pursue this connection.

While shoppers typically want information about the food inside a package, they are increasing making purchase decisions based on the sustainability of the food package itself.

Food retailers have a longstanding tradition of active involvement in their respective communities and partnering with local food banks is a great way to support those in need of basic nutritional sustenance. In a recent interview with Juliana Ludema, Communication and Marketing Specialist for Feeding America West Michigan, she shared some specific ways that RDNs can use their skills and knowledge to connect with food banks.

The Bayer Marana, AZ site is a smart greenhouse facility aimed at driving tailored solutions for the future of agriculture.

When it comes to deciding what foods go into shopping carts, factors like health benefits, sustainability and animal welfare are predicted to be increasing consumer purchase drivers.

The continuous expansion of social media is making it more difficult to know which platform is the best for customer engagement. From TikTok to Twitch and old favorites like Facebook and Instagram, retail dietitians need to focus their time on platforms that will provide the best ROI. Here are some of the challenges facing social media marketers in the new year and how you can prepare.

New research conducted by Foodmix Marketing Communications reveals the underdeveloped state of branding within the fresh produce industry and how commodity growers can make a larger profit by leveraging their authentic stories. Interestingly enough the study of over 1,000 regular produce shoppers looked at 4 generations: Boomers, Gen X, Millennial and Gen Z generations.

I fear that many of our iconic brands are not listening to consumers but have convinced themselves that they can raise their prices because they feel their brands are so powerful.

Retail Dietitians have the skills and knowledge to offer ideas that can help drive sales and consumer engagement in center aisles. Here are four ways to think about how you could add value.