Social Media Challenges in the New Year
The continuous expansion of social media is making it more difficult to know which platform is the best for customer engagement. From TikTok to Twitch and old favorites like Facebook and Instagram, retail dietitians need to focus their time on platforms that will provide the best ROI. Here are some of the challenges facing social media marketers in the new year and how you can prepare.
Top Retail RD Articles of Interest for 2021, RDBA Weekly
As we reflect on this past year, it’s a great time to look back at what topics and conversations resonated with our readers the most. Here’s a look at our TOP FIVE MOST READ RDBA ARTICLES from sharpening your business skills to learning lessons from peers.
Learnings from TikTok
TikTok recently released highlights of their 2021 most important trends and moments. Their Chief operating officer Vanessa Pappas stated in her blog, that …”2021 was a year for connection, and we’ve seen people on TikTok laughing together, entertaining us, starting cultural phenomena and teaching us new things…”. Here are some of the successful ways that this social platform is bringing together a diverse community of individuals and what retail dietitians can learn from their approach.
Take Videos to the Next Level with a Confidence Monitor
In RDBA’s recent education event, Best Practices for Hosting Virtual and In-Person Snacktivities, you may have noticed the great visual landscape showcased by presenter Emily Parent, Coborn’s Health and Wellness Manager. This was possible through use of what we in the business call a confidence monitor.
Meeting the Needs of Food Allergy Shoppers
There are approximately 32 million Americans who must avoid at least one of the top nine food allergens due to food allergies or intolerances. For the estimated 85 million that are directly or indirectly affected by one or more of the top nine food allergens, a trip to the supermarket can be a daunting task.
Building Rapport with One-on-One Consultations
As the world of teleconsultations continues to grow, it is vital to establish positive rapport with clients to ensure successful session outcomes. Building rapport plays a huge role in making clients feel safe about sharing their personal journey and it also helps you to communicate freely and work with your client as a team. But how can retail dietitians build rapport with clients online over chats and video calls? Here are some tips.
Presenting Like a Pro: Learnings from TED Talks
TED Talks are seen as the gold standard of all presentations. They stand out from other presentations given their effectiveness in conveying compelling and accurate information in an easy-to-understand, concise format. They rely on the actual presentation and much less on slides.