As research grows regarding the important role our gut has in keeping the body healthy, we are seeing many new food products and supplements, claiming to enhance digestive well-being. Retail dietitians need to be prepared to provide evidence-based guidance to both internal merchant teams who may be looking at new items and to shoppers as they navigate the store for gut health solutions. The following discussion points can be used for informing buyers and directing shoppers in food and pharmacy departments:
I’m fortunate to have my own think tank of colleagues in my local area who challenge me to think about things differently and bring new ideas to the table. At a recent breakfast with them, we shared a fascinating discussion on the peak-end rule, which promoted today’s article. Here are five things you need to know about the peak-end rule.
Tell us about your experience in retail and how you came to live in the Philippines. My first job in retail was at Giant Food in Washington, DC as an In-Store Nutritionist. During that time, I became involved in the community, making connections with local food banks, as well at the city food council. That position made me realize I was passionate about sustainable food systems so I enrolled in an online master’s degree program in Sustainable and Resilient Food Systems through University of Wisconsin. So after, I started working for Whole Foods private brand in Austin, TX. I was on their product innovation team as a Nutrition Product Compliance Analyst. During that time, I was long distance from my now fiancé, who I met in DC. He does international development work and was assigned to the Philippines where I decided to join him.
The continued hype surrounding online shopping has put pressure on traditional grocers to expand their shopper offerings, with options like click-and-collect on the rise. But the broader way to compete with online giants like Amazon is to ensure true omnichannel shopper engagement.
We all are aware that working in silos can slow down or significantly hinder a company’s progress towards their strategic plan. If teams are able to effectively collaborate by sharing resources and working together to achieve goals, the rate of progress is accelerated. For dietitians, who are still relatively new in the retail environment, internal collaboration is especially important to help you gain a holistic view of the organization and provide you an opportunity to educate co-workers on the skills and value you possess to drive company success
My role at ShopRite is to stay up-to-date on current food and nutrition topics, trends, and research and then translate that information into easily understandable language while teaching customers and associates practical ways to apply it to their lifestyles.
In a given day, more than two million searches are done on Google alone. This number doesn’t account for other search engines. Adding to these stats is the fact that the first five results in a Google search get 67% of the clicks. So how does your content show up in those first five results? By effective use of search engine optimization (SEO). Here are five things you need to know about SEO: