Could pop-up grocery stores be the next venue for consumers to discover new products within an exciting retail atmosphere? One retailer, Pop Up Grocer, is currently setting up temporary locations and a new permanent store in New York City. These shopping destinations feature not only shelf stable and refrigerated product discoveries, but bright colors and entertainment all in about 1,000 square feet. Traditional retailers can learn from this new competition, especially in an era where shoppers are looking for personalization and fun. Consider these possible retail RDN activations:
Last week’s article Should You Add Text Messaging Campaigns to Your Programs and Services addressed the addition of text messaging campaigns to omni-channel shopper engagement. Today’s article extends the discussion to how to maximize effectiveness of text messaging campaigns. These campaigns can be an effective bridge between e-commerce and in-store visits because, after all, a shopper’s phone goes everywhere he/she goes.
Internally with colleagues and retail leadership, when building partnerships in your key markets, if seeking a new position, and within your professional circles, your reputation matters. If fact, when managing the long-term future of your career, your reputation is one of your most important assets. It’s essential to take an active role in managing and protecting your reputation. Consider these tips to be in control of your professional reputation:
According to the U.S. Bureau of Labor Statistics Consumer Price Index (CPI) data for May 2022, prices for food-at-home has jumped about 12% over the past 12 months, the largest 12-month increase in 43 years. As a result of these increases, approximately 95% of US households said they are making changes to purchasing habits (Numerator, 2022) such as shifting where they shop and what they are buying. Retail RDNs can add significant value to their retailer by understanding these key shopping habit changes.
Phones are the accessory continuously within arm’s reach for the majority of consumers. They check the weather while pumping gas. They make a purchase while in the waiting room at the doctor or dentist. They clean up emails when on the treadmill. They watch TikTok videos on the sidelines of a kid’s sports practice. The sound of a ping has them reaching for their phone during meetings and calls to see who texted.