You may have heard your retail leadership talk about analyzing syndicated product data but may not fully understand what it is and how this data can impact purchasing, merchandising and advertising decisions. Brands and retailers can use this data to identify trends such as competitor growth and market share, and compare store-level sales by product. Mark McKeown, from IRI, provided some insights on ways this data may prove useful to retail dietitians:
A blockchain is a digital ledger that is shared across a network of computers. Once a record has been added to the chain, it’s very difficult to change. Since every transaction is recorded on a block and across multiple copies of the ledger that are distributed over many nodes (computers), it’s very transparent.
The 2018 Food Retailing Industry Speaks report explores those issues that impact food sales positively or negatively, describes some of the strategies retailers are using to differentiate themselves, and looks at the growing impact of e-commerce. Several of the results are encouraging for the current and future role of retail dietitians:
As retail dietitians you know the powerful health benefits that pears provide, yet too often, this unassuming fruit goes unnoticed by shoppers. How do you increase pear consumption among your shoppers – and produce sales for your stores? Stemilt Growers, a long-time leader in premium pears, recommends tapping into unconventional themes and creating special events with “hidden holidays” to highlight this nutrient powered fruit.
A study conducted by FMI and Rodale in 2016 showed that 71% of parents said they would like to eat dinner with their child every night. Unfortunately, the frequency of family meals is low (FMI U.S. Grocery Shopper Trends, 2018). Conflicting schedules, a dislike of the food served, and the varied schedules of a busy family are often the key excused cited, however, positive momentum is being seen.
Food retailers understand that change and disruption are part of business. Today, however, retailers have an added challenge of dealing with disruptions that are happening at an unprecedented speed. Through the Food Marketing Institute’s (FMI) Emerging Issues Initiative, leaders across the industry have identified those issues that have the greatest potential to affect the food industry in the next three to five years.