The pandemic has changed retail forever and included in these changes are merchandising strategies. Today’s shopper wants to spend less time in the store, has less choices on the shelves, and is faced with a continuing rise in prices. A marketer’s dream . . .NOT!
For the past 20 years, nutrition researchers have found that strawberries may reduce the risk of a heart attack and stroke in women, reduce total and LDL (the bad) cholesterol, and improve blood pressure. Now, a new study builds on that research by demonstrating that the equivalent of one cup of berries reduced total and LDL cholesterol in overweight and obese men and women.
Last week’s article Should You Add Text Messaging Campaigns to Your Programs and Services addressed the addition of text messaging campaigns to omni-channel shopper engagement. Today’s article extends the discussion to how to maximize effectiveness of text messaging campaigns. These campaigns can be an effective bridge between e-commerce and in-store visits because, after all, a shopper’s phone goes everywhere he/she goes.
Phones are the accessory continuously within arm’s reach for the majority of consumers. They check the weather while pumping gas. They make a purchase while in the waiting room at the doctor or dentist. They clean up emails when on the treadmill. They watch TikTok videos on the sidelines of a kid’s sports practice. The sound of a ping has them reaching for their phone during meetings and calls to see who texted.
As was recently pointed out to me, retail dietitians are some of the most productive professionals. It’s likely you get more done in a day than colleagues, partners, and friends. Yet, you crave ideas on how to take your time management and productivity to an even higher level. So here’s your chance to back out, to walk away from this article and say that you are productive enough. Or you can keep reading to see if there’s just one gem in what’s to come next.