In today’s marketplace, data plays a critical role in helping retail dietitians guide shoppers on their health and wellness journey. SPINS data can help make your in-store engagement more impactful by focusing on the right products and the right ingredients at the right time.
Emerging research supports the beneficial role omega-3s play in building and maintaining a healthy brain. In fact, 60% of the brain’s building material is lipid and the diet-brain health connection is growing in importance. Supermarket dietitians can play a significant role in communicating the different solutions available to help shoppers increase their consumption of omega-3s.
Shoppers are seeking to understand ethical and sustainable food production methods, reviewing ingredient lists, and becoming aware that mindful eating practices can play an important role in overall well-being. As retail dietitians guide consumers toward healthier food choices, there are multiple ways that the trend of mindfulness can be incorporated to enhance educational efforts.
Digestive “gut” health has become a topic of increasing interest to many consumers as researchers discover how diet can enhance the microbiome and our overall wellbeing. In this interview with Beth Stark, RDN, Manager of Lifestyle Initiatives at Weis Markets, she explains how her team of dietitians turned the subject of gut health into a shopper-friendly educational program that drives store wide sales.