Articles

The National Grocers Association SupermarketGuru Consumer Panel Report included questions about retail dietitians for the first time this year. Today, we’re taking a look at some key findings.

Negotiation skills are fundamental to business and will help dietitians thrive in the retail industry. By getting comfortable with a few simple principles, you’ll be prepared for successful and confident negotiations.

Daymon Worldwide and The Hartman Group have released a new report, Reframing Retail Through the Lens of a Changing Food Culture, highlighting important shifts in the way consumers eat, shop, and cook.  Insights from this report will help retail dietitians better understand the current consumer mindset so they can tailor programs and communications to fit their customers' thinking and shopping behavior.

This week in Supermarket News, two hot topics affecting retailers: dealing with food allergens in the bakery and re-thinking how to merchandise the snack aisle.

Presentations and interviews provide excellent opportunities to educate the public, and there are skills beyond nutrition knowledge that must be applied. Kim Kirchherr, a member of RDBA’s executive committee, shares key learnings from the hundreds of interviews and presentations she has conducted.

What is a personal brand and why is it important to retail dietitians? RDBA’s executive director, Annette Maggi, shares five tips and insights from her experience working for an iconic brand. Learn why your personal brand is a critical element of your success.

The produce department is ripe with opportunities for retail dietitians to educate and inspire while building customer loyalty. Keeping a pulse on sales stats and understanding key trends will help ensure your programs remain relevant and impactful.

Why should retail dietitians care about the role of technology in retail sales and loyalty? By understanding this important element of the future of retail,dietitians can identify opportunities to extend their impact and influence.

<i>Supermarket News</i> recently profiled two retailers making health and wellness headway: A&P and Wakefern. Read on to learn about what these industry leaders are doing to move their health and wellness agendas forward.

Social media provides a huge platform for education, interaction, brand awareness, and more. If you are a retail dietitian, social media needs to be on your radar. Even if your retailer and/or private brands have Twitter handles and a presence in the variety of social media sites, it’s important that you as a professional have your own handle to build your brand, help your target audience know who you are and what you stand for, and to interact with fellow professionals both in and out of the retail space. Here is some food for thought to consider if you haven’t already joined the conversation.