Communications

Organic growth coincides with a decision Trans-Ocean made in 2008 to reposition Crab Classic as a healthy food product. Research conducted by Directions Research of Cincinnati, Ohio (March 2014) along with IRI scanning data, shows that consumers have responded to our healthy, quality messaging. Read on for key learnings form our experience.

For several years now, H-E-B has been hosting a contest designed to inspire the community in a healthier direction. The Slim Down Showdown event is in its fifth year, and it's bigger than ever. Find out the details from H-E-B’s Stacy Bates.

Authenticity can translate to brand recognition and bigger baskets. Learn why it is important for the retail dietitian to act authentically for their brand.

What’s the secret to successful media engagement? Follow this Top 10 List to help you build and leverage relationships with key media outlets with the hopes of garnering positive media stories to generate awareness and attention for your company’s healthy living programs and services.

Ready to work with the media? Build and leverage relationships with key media outlets with these tips!  

A few weeks ago, the Jewel-Osco Retail RDs coordinated their first comprehensive merchandising program. I recently caught up with Molly Bray and Melissa O’Brien to discuss program components and hear about what they learned along the way.

Seventy-five percent of health care claims costs are related to an individual’s lifestyle choices. For this reason, corporations have a financial interest in helping to keep their associates healthy. Retail RDs can play a valuable role in establishing a wellness program that helps to maintain a healthier workforce while delivering a positive return on investment.


Have you ever noticed that some people are more effective at converting their ideas into approved projects? Researchers have found that those with the most successful persuasive power are working on a subconscious level to connect deeply with a few simple human motivations. You can cultivate this.

Video is a great way for retail dietitians to deliver recipe and meal solutions to customers while taking their professional visibility to the next level.  Here are some tangible tips to help you get started.

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