Communications

In last week’s article on Emotional Hot Buttons, you gained insight into how to effectively use emotional drivers to encourage shoppers’ behavior change. Another element of inspiring healthier lifestyles is influence, and the number one technique RDs can use to be more influential is to be more likable.

Understand how to play to your shoppers’ emotions to truly drive behavior change.

Do you know someone who is great at convincing or influencing others? Find out why this is a critical skill for your career advancement and getting your healthy messages across.

We all know the basics of what we need to do to prepare for a presentation. But are you forgetting the most important piece to the presentation puzzle?

Retailer approaches to the use of social media by RDNs vary across the industry.

When it comes to communicating with shoppers, the experience is no longer limited to the four walls of the store thanks to the ever-growing influence of mobile and digital media. As retail dietitians, this means we have to think differently in how we craft nutrition messaging to ensure we maintain relevance with our shoppers. Vestcom’s Monica Amburn shares her expertise in this sponsored article.

So you get the call that a reporter wants to talk to you. What do you do? While every interview is unique, the basic skills you use are the same. Whether the topic is controversial or benign, or the interview is for radio, television, a blog or a newspaper, being prepared is the key.

A challenge many retail RDs face is maximizing consumer attendance and engagement at their events and in their programs. Karen Buch, RDN, LDN shares tips for increasing awareness of and attendance in dietitian services at retail.

Technology is constantly evolving. The latest program to hit the market for delivering great presentations is Prezi, a tool which can help retail RDs more effectively engage shoppers, employees and colleagues.

As a Retail Dietitian, you wear many hats including serving as a spokesperson. In this role, you can educate, empower and drive traffic to your stores as your academic background, expertise, and credentials give you instant street credibility.