It is a common assumption that you can’t have too many choices. This is particularly true in the grocery aisles, with the average store stocking nearly 40,000 items. While many shoppers value variety, too many choices can lead to confusion. This is often seen in the egg case.
Here at Kroger, our purpose is, quite simply, to feed the human spirit. The healthcare practitioners inside our stores live this purpose through their mission to simplify healthcare and connect with people on an emotional and personal level. One of the most personal and emotional facets of health is food, and who is better poised to simplify food and nutrition than a registered dietitian?
Supermarket dietitians certainly appreciate the opportunity to promote the produce department with its abundance of nutrient-rich products. Dan Fechte, Produce Manager for Schnuck Markets, Inc. shares insights about his accountabilities that ensure high quality, fresh produce is available for consumers and how RDs can help educate shoppers.
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