The goal is not to eliminate all added sugars but to minimize the consumption of empty and excess calories. However, without proper consumer education, the “demonizing” of added sugars in the media may lead consumers to make substitutions that are not actually healthier. Here are some ways to help consumers put added sugars into context and guide them to healthful food choices:
In last week’s article, 4 Reasons You Should be Podcasting (attach link), we discussed this tool as an effective way to reach your shoppers with in-depth education. If you’ve added podcasting to your communications plan for 2018, here are five tips and tricks to ensure it’s successful.
Digestive “gut” health has become a topic of increasing interest to many consumers as researchers discover how diet can enhance the microbiome and our overall wellbeing. In this interview with Beth Stark, RDN, Manager of Lifestyle Initiatives at Weis Markets, she explains how her team of dietitians turned the subject of gut health into a shopper-friendly educational program that drives store wide sales.
I was first exposed to retail dietetics from my shadowing experience with Hy-Vee dietitian Sarah Sortino, RD, LMNT. I loved my time spent with her and loved the impact she was having on customers every day. I also loved the variety in her days. One day we would be teaching a kids' cooking class and the next we would be out in the community doing presentations to local businesses. I knew I wanted to be a Hy-Vee dietitian from that point.
The Food Safety Modernization Act (FSMA) essentially changes the way food is regulated in the U.S. and abroad and affects the entire supply chain including farms, food manufacturing and distribution centers, and domestic and imported produce. This overview of FSMA provides key insights for retailers from.